Brands We’ve Built

CASE STUDY:

Driving Knorr Volume at Point of Purchase

Challenge

Drive mass sales of Knorr Sidekicks and support mail-in promotion over designated six-week period.

Activation

In-store across-Canada campaign positioned highly-trained, profiled Brand Ambassadors with eye-catching demo kiosks in over 200 pre-screened outlets, from Loblaws to Wal-mart. Our strategy: engage, entice product trial & drive conversion. Leverage “Buy 3 and Receive Salt & Pepper shaker” mail-in promo to drive multiple sales.

Results

Exceeded targets, reached record numbers and outperformed the competition week-over-week.  Overall drove 35% product conversion (National Category Average 25%) and averaged a 54% product movement on demo weekends.

CASE STUDY:

Youth Experience Yahoo! Mobile

Challenge

Get young adults to experience Yahoo! Mobile One Search in a relevant and meaningful way.

Activation

Before, during and after Wakestock – Canada’s largest action sports and music festival – Yahoo! Mobile Search became the must-have navigation feature for everything from the latest band schedule to the best parties.  From target-right Brand Ambassadors to a walk-on “Information Lounge” trailer to minute-by-minute social media weekend updates, our multi-layered sponsorship activation engaged youth.

Results

Connected one-on-one with over 60% of Wakestock attendees and drove event-related searches to the top 15 “most searched” weekend terms.  Post-event surveys showed 80% of attendees recalled and retained Yahoo! Mobile messaging.

CASE STUDY:

Smart Guerilla Sampling: Right People, Right Place, Right Time

Challenge

Reposition throat lozenge for more than just colds.

Activation

Eye-catching Brand Ambassadors on foot are outfitted in colouful walking billboards.  They target high-traffic sporting events, concerts and Santa Claus parades – events where prolonged cheering causes sore throats!  Trained Brand Ambassadors communicate new positioning with free samples to target audiences in four major markets across Canada.

Results

Almost 40,000 samples distributed with “repositioning” key messaging to pre-determined “convert” audiences.